Letzte Änderung : 10.06.2026 12:17:35
Output
| Code: | 325550 |
| Module title: | Applied Digital Strategies for Value Creation |
| Version: | 1.0 (03/2026) |
| Last update: | 25.03.2026 13:35:53 | Person responsible for content: | Prof. Dr. rer. pol. Maiwald, Falk f.maiwald@hszg.de |
| Offered in: | International Business Communication (B.A.) valid from class 2026 (compulsory module (major subject)) |
| Semester according to timetable: | WiSe (winter semester) |
| Module level: | Bachelor |
| Duration: | 1 semester |
| Language of Instruction: | English |
| Place where the module will be offered: | Görlitz |
| ECTS Credits: | 5 |
| Student workload (in hours): | 150 |
| Number of hours of teaching: | |||||||
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| Learning and teaching methods: | Lectures Seminars Project-based work |
| Exam(s) | |||
| Assessment | Portfolio | 100.0% | |
| Syllabus plan/Content: | 1. Foundations of Digital Value Creation - Digital transformation and value creation logic - Digital ecosystems and platforms 2. Digital Business Models and Strategy - Business model innovation in digital contexts - Competitive advantage through digital strategies 3. Data, AI and Value Creation - Role of data in digital business models - Introduction to AI-driven value creation and decision support - Use of AI in customer interaction, analytics, and process optimization 4. Customer-Centric Digital Strategies - Customer journeys and digital touchpoints - Integration of communication and value creation 5. Implementation and Application - Analysis of real-world digital strategies - Development of applied digital strategy concepts |
| Learning Goals | |
| Subject-specific skills and competences: | Upon completion of the module, students are able to - explain key concepts, actors, and mechanisms of digital value creation - analyze digital business models, platform logics, and selected digital strategies in organizational contexts - assess the role of data and artificial intelligence in digital value creation and decision-making processes - evaluate opportunities and limitations of digital strategies in relation to customer value, communication, and organizational goals - develop structured digital strategy approaches for selected business challenges - justify their strategic choices with reference to relevant concepts, cases, and contextual conditions |
| Generic competences (Personal and key skills): | Upon completion of the module, students are able to - work collaboratively on practice-oriented digital problem settings - structure and manage complex tasks in a goal-oriented way - reflect on different stakeholder perspectives in digital transformation contexts - present and discuss their ideas in a clear, structured, and audience-oriented manner - demonstrate initiative and engage in self-directed learning and working - manage tasks independently through effective time management and prioritization |
| Prerequisites: | - |
| Literature: | Cornelissen, J. (2020): Corporate Communication. Teece, D. (2018): Business Models and Dynamic Capabilities. Porter, M. / Heppelmann, J. (2014): How Smart, Connected Products Are Transforming Competition. Kotler, P. et al. (2021): Marketing 5.0. Brynjolfsson, E. / McAfee, A. (2014): The Second Machine Age. Westerman, G. et al. (2014): Leading Digital. |