Letzte Änderung : 10.06.2026 12:17:35   


Output

Code: 325250
Module title: Applied Research Lab
Version: 1.0 (03/2026)
Last update: 25.03.2026 12:38:35
Person responsible for content: Prof. Dr. rer. pol. Maiwald, Falk
f.maiwald@hszg.de


M.A. Leonhardt, Frank
frank.leonhardt@hszg.de

Prof. Dr. Mackowiak, Malgorzata
Malgorzata.Mackowiak@hszg.de

Offered in:International Business Communication (B.A.) valid from class 2026 (compulsory module)

Semester according to timetable: WiSe (winter semester)
Module level:Bachelor/Diplom
Duration:1 semester
Language of Instruction:English
Place where the module will be offered:Görlitz

ECTS Credits: 5
Student workload (in hours): 150

Number of hours of teaching:
total
subdivided into
4
0
Lecture
2
Seminar/Exercise
0
Laboratory work
2
Other
Self study time (in hours):
sum

105


Explanation to Other:Projektarbeit

Learning and teaching methods:
    Interactive workshops on applied research methods (qualitative, quantitative, conceptual/analytical)
    Project-based learning in small teams
    Coaching sessions and iterative feedback loops
    Guided self-study and independent research activities
    Integration of digital tools (e.g., survey tools, data analysis software, AI-supported tools)
    Peer review and interim presentations (milestones)
    

    Exam(s)
    Assessment Portfolio
     - 
    		 100.0%


    Syllabus plan/Content: Introduction to applied research in business/communication contexts

    Problem definition and research design based on a real project

    Selection and application of basic research methods

    qualitative, quantitative or conceptual/analytical

    Team-based execution of a small-scale research project

    data collection and structured analysis

    Interpretation of results and development of actionable recommendations

    Presentation of findings to stakeholders

    Reflection on research process, limitations and transferability

    Learning Goals
    Subject-specific skills and competences: After completing the module, students are able to:

    *explain key concepts and approaches of applied research
    *formulate research questions and select appropriate research designs
    *apply basic qualitative, quantitative or conceptual/analytical methods to a defined problem
    *collect, structure and analyse data in a methodologically sound way
    *interpret findings and derive evidence-based conclusions
    *develop actionable recommendations for real-world contexts
    *present research results in a clear and structured format
    *reflect on the quality and limitations of their research
    Generic competences (Personal and key skills): After completing the module, students are able to:

    *work effectively in teams on complex projects
    *organise and manage their work independently
    *think critically and solve problems under uncertainty
    *communicate results clearly in written and oral form
    *give and receive constructive feedback
    *use digital tools for research and analysis
    *handle data and information responsibly

    Prerequisites: -

    Literature: Saunders, Mark; Lewis, Philip; Thornhill, Adrian (2019): Research Methods for Business Students

    Flick, Uwe (2022): Qualitative Sozialforschung. Eine Einführung

    Field, Andy (2018): Discovering Statistics Using IBM SPSS Statistics

    Yin, Robert K. (2018): Case Study Research and Applications