Letzte Änderung : 14.07.2025 08:19:57
Output
| Code: | 308900 |
| Module title: | Business Model Innovation and Start-up Management |
| Version: | 1.0 (01/2025) |
| Last update: | 28.01.2025 11:33:44 | Person responsible for content: | Prof. Dr. rer. pol. Maiwald, Falk f.maiwald@hszg.de |
| Offered in: | International Business Communication (B.A.) valid from class 2025 |
| Semester according to timetable: | WiSe (winter semester) |
| Module level: | Bachelor/Diplom |
| Duration: | 1 semester |
| Language of Instruction: | English |
| Place where the module will be offered: | Görlitz |
| ECTS Credits: | 5 |
| Student workload (in hours): | 150 |
| Number of hours of teaching: | |||||||
Lecture |
Seminar/Exercise |
Laboratory work |
Other |
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| Self study time (in hours): | |||||||
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| Explanation to Other: | Project Challenge, Workshop Innovation Management | ||||
| Learning and teaching methods: | The main theoretical module content is taught in the form of lectures, combined with independent and active learning. A realistic or real start-up project with seminar-based and coaching support is integrated for the application-ready consolidation of knowledge, methods and skills. Students develop a real business plan to apply the theoretical concepts discussed in the module. In teams, students are given a challenge from a regional company and solve it in the role of entrepreneurs with the involvement of Venture Development. The preliminary work (VR) is done in preparation for and on the ‘Market Day’. The examination (PL) consists of the methodically based development of solutions in stages/sprints, the final presentation/pitch on ‘Launch Day’ and a written business concept. |
| Exam(s) | |||
| Minor exam | assessed assignment (presentation) | ||
| Assessment | Major exam (laboratory work) | 100.0% | |
| Syllabus plan/Content: | - Introduction to business models, innovation and start-up management - Start-up Management (company foundation: steps and processes -> business idea and concept development, business plan creation, financing and funding opportunities, ...) - Entrepreneurial mindset and founder personality - Venture Development - business models for start-ups and their validation - Legal and ethical aspects of innovation and start-up management - Structure and content of a pitch deck and preparation for meetings with investors - Presentation and feedback session with practitioners |
| Learning Goals | |
| Subject-specific skills and competences: | After completing the module, students will be able to Professional competences: - Understand the importance of innovation and business start-ups in the economy and analyse their impact on companies and society. - perform technology and trend scouting to identify relevant innovations and business opportunities - transform business ideas into critical hypotheses, - prepare the relevant dimensions of starting a business. - construct and pitch a business model - develop a business plan Methodological competences: - Apply innovation and creativity techniques to generate and evaluate innovative ideas - Conduct market and competition analyses to identify potential niches and market entry opportunities - collect and analyse data and information and draw conclusions for the development of innovation and start-up concepts - Effectively plan, structure and successfully implement start-up projects - plan and implement innovation and start-up projects taking into account legal and ethical aspects Overall, students are enabled to make informed decisions regarding the feasibility and potential of innovations and start-up projects and to present their findings convincingly. They develop a comprehensive understanding of the importance of an entrepreneurial mindset and can apply this to innovative business models. By combining specialist and methodological skills, they are able to operate successfully in the field of innovation and start-up management and implement creative solutions in practice. |
| Generic competences (Personal and key skills): | - Teamwork and communication: effective collaboration and clear information. - Empathy and intercultural competence: understanding and respect for other perspectives. - Creativity and innovation: generating new ideas and solutions. - Resilience and adaptability: Dealing with challenges and changes. - Ethics and responsibility: Consideration of ethical aspects and social responsibility. |
| Prerequisites: | Management module or equivalent prior knowledge |
| Literature: | Kawasaki, Guy (2009): The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Ries, Eric (2008): The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Sarasvathy, Saras D.: What makes entrepreneurs entrepreneurial? Hauschildt/Salomo/Schultz/Kock: Innovationsmanagement. Vahlen 2022. Dodgson/Gann/Phillips: The Oxford Handbook of Innovation Management. Oxford 2014. Fueglistaller: Entrepreneurship. Springer 2015. Osterwalder et al.: Business Model Generation, Campus 2011. Osterwalder et al.: Value Proposition Design, Campus 2015. Lewrick (Hrsg.): Das Design Thinking Playbook. Vahlen 2017. |