Letzte Änderung : 10.01.2025 10:56:48
Output
| Code: | 292250 |
| Module title: | Online Marketing Project |
| Version: | 1.0 (12/2022) |
| Last update: | 4.02.2024 14:10:43 | Person responsible for content: | Prof. Dr. rer. pol. Maiwald, Falk f.maiwald@hszg.de |
| Semester according to timetable: | SoSe (summer semester) |
| Module level: | Bachelor/Diplom |
| Duration: | 1 semester |
| Language of Instruction: | German |
| Place where the module will be offered: | Görlitz |
| ECTS Credits: | 3 |
| Student workload (in hours): | 90 |
| Number of hours of teaching: | |||||||
Lecture |
Seminar/Exercise |
Laboratory work |
Other |
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| Self study time (in hours): | |||||||
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| Learning and teaching methods: | Input sessions, workshops, coachings |
| Further information: | in cooperation with Wirtschaftsförderung Sachsen/ IOSax and University of Leipzig/ SEPT |
| Exam(s) | |||
| Minor exam | Projektarbeit assessed assignment (laboratory work) | ||
| Syllabus plan/Content: | - Attandence at Online Marketing Challenge by IOSax - Online marketing campaigns developed by students for and with Saxonian SMEs - Focus on international markets or international customers |
| Learning Goals | |
| Subject-specific skills and competences: | - apply online marketing skills with a defined budget - esp. LinkedIn, Instagram, Facebook, SEA |
| Generic competences (Personal and key skills): | - Improve project management skills - Create University-Business linkages - pitch the concept and the results of the campaign in English - Connect international student communities |
| Prerequisites: | - |
| Optional: | Basics in online marketing |
| Literature: | is recommended in each case |