Letzte Änderung : 26.01.2025 00:21:13
Output
| Code: | 295150 |
| Module title: | Paper Writing: Marketing Current Topics |
| Version: | 1.0 (09/2023) |
| Last update: | 10.12.2024 07:20:07 | Person responsible for content: | Prof. Dr. phil. Zips, Sebastian Sebastian.Zips@hszg.de |
| Semester according to timetable: | SoSe+WiSe (summer and winter semester) |
| Module level: | Bachelor/Diplom |
| Duration: | 1 semester |
| Language of Instruction: | English |
| Place where the module will be offered: | Zittau |
| ECTS Credits: | 5 |
| Student workload (in hours): | 150 |
| Number of hours of teaching: | |||||||
Lecture |
Seminar/Exercise |
Laboratory work |
Other |
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| Self study time (in hours): | |||||||
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| Learning and teaching methods: | Student do research on a certain topic from the field of Marketing |
| Exam(s) | |||
| Assessments | Major exam (presentation) | 20.0% | |
| Major examination (written report) | 80.0% | ||
| Syllabus plan/Content: | Student chooses ONE Topic from the following fields: - Strategic Marketing - Branding - Communication - Sales - Product Management - Pricing - B2B Marketing Students writes paper and reports his progress WEEKLY to the Mentor. |
| Learning Goals | |
| Subject-specific skills and competences: | Student deepens his knowledge and skills in - research - paper writing - in the topic/research field itself |
| Generic competences (Personal and key skills): | |
| Prerequisites: | Marketing Basics |
| Literature: | Books, Journal Articles will be discussed with Mentor |