Letzte Änderung : 16.05.2025 04:08:38
Output
| Code: | 167650 |
| Module title: | Contemporary Corporate Communication in Enterprise |
| Version: | 1.0 (03/2012) |
| Last update: | 23.03.2012 12:28:33 | Person responsible for content: | Prof. Dr.-Ing. Ruhland, Klaus k.ruhland@hszg.de |
Dr.-Ing. Pawlowski, Maciej maciej.pawlowski@pwr.jgora.pl | |
| Semester according to time table: | SoSe (summer semester) |
| Module level: | Bachelor/Diplom |
| Duration: | 1 semester |
| Language of Instruction: | English |
| Place where the module will be offered: | Wroclaw |
| ECTS Credits: | 2 |
| Student workload (in hours): | 60 |
| Number of contact hours: | |||||
Lecture |
Seminar/Exercise |
Laboratory work |
Other |
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| Self study time (in hours): | |||||
| Exam(s) | |||
| Assessment | Major oral exam | 100.0% | |
| Learning and teaching methods: | Exercises |
| Syllabus plan/Content: | 1. Communication process in a group and organisation. 2. Image and identity. 3. Delivering speeches and oral presentations. 4. Communication Audit as Organizational Development. 5. Conducting team audit. 6. The main communication audit tools: interview and questionnaires 7. ECCO (Episodic Communication Channels in Organizations 8. Critical Communication Experience Survey. 9. Diagnosing Communication Networks 10. Focus Group Interviews 11. Case studies analysis |
| Learning Outcomes | |
| Subject-specific skills and competences: | The aim of this module is to give students the idea of communication audit which is the first step to understand, examine, and evaluate the communication in any contemporary enterprise. During the course the main audit tools are presented. The case studies show the practice of communication audits. |
| Generic competences (Personal and key skills): | ? |
| Pre-requisites: | ? |
| Literature: | Compulsory literature: [1] DOWNS, C., ADRIAN, A. D.: Assesing Organizational Communication. Strategic Communication Audits. The Guilford Press, 2004, ISBN 1-59385-010-7 Recommended literature: [2] HARGIE, O, TOURISH, D. (ed) Handbook of Communication Audits for Organisations. Routledge: 2004, ISBN 0-415-18642-0 [3] HELLRIEGEL, D., SLOCUM, J. W. , WOODMAN, R. W.: Organizational Behavior. West Publishing Company, 1999, ISBN 0-314-92684-4 |